Media Framing and Stereotype Transformation

Analyzing Polish Gender Discourse and Anti-German Sentiments (2015–2023)

Abstract

This _Article delves into the interplay between framing and stereotypes within Polish gender discourse, focusing specifically on the portrayal of Germans and LGBT people in Polish print and online media from 2008 to 2015. By examining both historical and contemporary stereotypes, the study reveals how entrenched anti-German sentiments are recontextualized within new political frameworks, intertwining with anti-LGBT rhetoric to shape public perception and perpetuate social biases. Through the application of framing theory and mechanisms identified by Snow et al.—including frame bridging, amplification, extension, and transformation—the research uncovers how stereotypes of Germans and LGBT people are strategically manipulated to evoke particular emotional responses and reinforce ideological narratives. The analysis highlights the media's and political discourse’s pivotal role in influencing societal attitudes and policies towards marginalized groups (LGBTQ+ community) and the transformation of stereotypes. By offering a comprehensive examination of Polish media content and political rhetoric, this paper contributes valuable insights into the dynamics of stereotype evolution and their broader impact on contemporary social and political landscapes.