The Empirical Plurality of the Idea: Creativity as Social Process

  • Ronja Trischler


Using the example of advertising, Hannes Krämer's monograph offers a detailed empirical study of contemporary 'creative' work practices. His ethnographic methods are a relevant addition to existing macro-perspectives on creativity. Stressing the multiple stages and materializations in the daily production of creativity, creative work appears to be a social figuration that can be distinguished from other forms of wage labour with respect to subject, product, and practices of work.

How to Cite
Trischler, Ronja. 2015. “The Empirical Plurality of the Idea: Creativity As Social Process”. KULT_online, no. 42 (April).