The Empirical Plurality of the Idea: Creativity as Social Process
Abstract
Using the example of advertising, Hannes Krämer's monograph offers a detailed empirical study of contemporary 'creative' work practices. His ethnographic methods are a relevant addition to existing macro-perspectives on creativity. Stressing the multiple stages and materializations in the daily production of creativity, creative work appears to be a social figuration that can be distinguished from other forms of wage labour with respect to subject, product, and practices of work.
All articles (not book covers) in KULT_online from issue 50 on are published under the license Creative Commons Attribution 4.0. All published articles may be reused under the conditions of the license, particularly for commercial purposes and through editing the article (Human-Readable Summary). All authors (have) permitted the publication under the above mentioned license. There is no copyright transfer towards KULT_online. For all book covers specific rights might be reserved, please contact the respective publisher for any lawful reuse. All contributions published in issue 1-49 of KULT_online are free available online and protected by the German Copyright Law.
