Constructing Cultural Identity. Michael Poerner about Chinese Perspectives on Intercultural Business Communication
DOI:
https://doi.org/10.22029/ko.2013.771Abstract
The status of China as an economic powerhouse is originally based on investments made by western companies in mainland China. But this situation is about to change. Meanwhile a number of Chinese companies are expanding into industrialized (western) nations encountering severe problems of intercultural confrontation. By considering these new frame conditions Michael Poerner shows how Chinese academics and the media discuss cultural difference in the field of economics. In his doctoral thesis he analyses patterns of Chinese identity constructions, self perception, and the perception of "western culture". In addition the author regards the international academic discourse on "Asian communication" as depending on a rather simplified model of culture lacking valid data and a modern theoretical foundation.
Downloads
Published
Issue
Section
License
All articles (not book covers) in KULT_online from issue 50 on are published under the license Creative Commons Attribution 4.0. All published articles may be reused under the conditions of the license, particularly for commercial purposes and through editing the article (Human-Readable Summary). All authors (have) permitted the publication under the above mentioned license. There is no copyright transfer towards KULT_online. For all book covers specific rights might be reserved, please contact the respective publisher for any lawful reuse. All contributions published in issue 1-49 of KULT_online are free available online and protected by the German Copyright Law.
