Gender as Political Tool: The Importance of Stressing the Normative in U.S.-American Presidential Candidates from 1952 – 2016
Aidan Smith’s Gender, Heteronormativity, and the American Presidency places gender at the center of the U.S.-American political landscape. Revisiting the medial self-presentation of presidential candidates from 1952 to 2016, Smith takes these campaign communications as frames for negotiating notions of gender normativity and its appeal for the U.S.-American electorate. This interdisciplinary book combines approaches and concepts from media studies, gender studies and political science, and argues that contenders for the highest office in the United States rely on traditional gender norms for legitimizing their claims for power.
Copyright (c) 2019 Laura Borchert
This work is licensed under a Creative Commons Attribution 4.0 International License.
All articles (not book covers) in KULT_online from issue 50 on are published under the license Creative Commons Attribution 4.0. All published articles may be reused under the conditions of the license, particularly for commercial purposes and through editing the article (Human-Readable Summary). All authors (have) permitted the publication under the above mentioned license. There is no copyright transfer towards KULT_online. For all book covers specific rights might be reserved, please contact the respective publisher for any lawful reuse. All contributions published in issue 1-49 of KULT_online are free available online and protected by the German Copyright Law.